What is graphic design?

Here’s the answer from the AIGA Career Guide :

"Suppose you have a message you want to communicate. How do you “send” it? if you use any visual medium at all—if you make a poster; type a letter; create a business logo, a magazine ad, or an album cover; even make a computer printout—you are using a form of visual communication called graphic design.

Graphic design is a creative process that combines art and technology to communicate ideas."

That is a fine description of the job. But what about the results?

Results are why this page features an image of an iron sign. That is the logo designed for Pops Backdoor Pizza. The piece was designed to be industry compliant. That means that the original art file can be (and has been) used for almost anything: business cards, pizza boxes, tee shirts, and yes – even cut out of a solid piece of quarter inch steel plate.

If an image looks great, but can’t be used on that piece of plate steel, then the designer has not been successful, and you aren’t going to get the very best of results.

We start with results in mind.

Some examples: